In the more than twenty-five years that I have been a practicing plastic surgeon in Atlanta, I have seen attitudes towards plastic surgery change a great deal. One of the most significant changes that I have witnessed has been the growth in its popularity among men. As the job market has become increasingly youthful and competitive, more men have opted to undergo facial rejuvenation and facial plastic surgery procedures to give them a competitive edge. Moreover, as plastic surgery becomes more accepted and commonplace, any stigma it once had has started to dissolve, leaving an ever increasing number of men looking to anti-aging procedures as just one more way to help them look and feel healthier and more attractive. Today, men who are interested in facial plastic surgery and rejuvenation procedures have a number of different options available.
When it comes to facial plastic surgery, the majority of male patients seem to gravitate towards subtle procedures that can achieve functional and cosmetic results at the same time. According to statistics compiled by the American Society of Plastic Surgeons, the two cosmetic facial procedures most commonly undergone by men are eyelid surgery (blepharoplasty) and nose reshaping (rhinoplasty). Both of these procedures work by making minor alterations to facial features to improve the overall appearance of the face, with blepharoplasty removing excess skin and tiny fat deposits from the upper and lower eyelids and rhinoplasty making minute alterations in the bone and cartilage that form the structure of the nose. However both procedures can also provide functional benefits as well. In some cases, the removal of sagging skin from the eyelids can help restore vision that has become obstructed, and rhinoplasty is frequently used to correct respiratory difficulties like a deviated septum.
Men have also shown a growing interest in certain specialized plastic surgery procedures that are designed to focus exclusively on key areas of the face. Mini-Face lifts, for example, can be customized to address only the upper, middle, or lower thirds of the face, providing individualized results with less recovery time than a conventional full facelift. Similarly an endoscopic brow lift can reshape and smooth the forehead and area between the brows using an endoscopic “key-hole” technique that requires fewer incisions and produces less scarring. Finally, many men undergo liposuction to remove tiny pockets of fat, particularly from the neck and jowls. This fat can even be used to augment the volume in other areas of the face using fat transfer techniques.
Even more startling, however, is the surge in the popularity of non-surgical facial rejuvenation procedures among men. Designed to help men and women regain a more youthful and vital appearance without the need for invasive surgery or inconvenient time spent in recovery, these procedures include injectable cosmetic treatments like Botox®, facial fillers like Juvéderm®, and even TCA chemical peels to improve the skin’s surface appearance. More and more, men are finding that these quick and easy procedures can help temporarily reduce the appearance of fine lines and wrinkles or replenish lost moisture and facial volume, revitalizing the appearance and, in some cases, even postponing the point at which more significant facial plastic surgery procedures may become necessary.
In the coming years, as these procedures become even more refined and men become more aware of all the things that they can accomplish, I expect facial rejuvenation and cosmetic surgery among men will become even more widespread. After all, there’s nothing wrong with wanting to keep looking as young as you feel. If you are interested in discussing what approach would be best suited to your specific facial rejuvenation needs, I would welcome you to contact my office and schedule a consultation. Don’t forget to connect with me, Dr. Fernando Burstein, on Facebook, Twitter, and Google+ for the latest facial plastic surgery news.